In late August I took part in the Startup Creative 5 Day Mindset Shift. My reason for joining Kaylene came from a place of overwhelm, lack of clarity, needing a lift and ultimately - needing a shift in mindset.

Branding is the cornerstone of any business. A logo can be a powerful tool in developing a brand, conveying its identity and message to the public. It is what separates one company from another.

If you’re the owner of a small biz, you’re probably aware that your branding is the first touchpoint a customer (or potential customer) has with you — it’s their first impression and, like most first impressions, it matters; a fair bit actually.

If you’ve not worked with a designer before, you may be wondering how the branding process actually works. Every designer has their own way and ideal process of doing things - but this strategy is one I’ve created to suit my intuitive design development and what I feel most beneficial for you as the client to make sure your branding does everything you’ve dreamed of. Lets jump in!

The success of an impactful brand relies on the use of a number of logo variations and brand marks. Here are the 5 most common that you might need.

It’s no news to us all that with the rise of Covid-19, we are in unchartered waters and uncertainty is the breath we are breathing most days. It’s scary and stressful and we’re all doing our best to navigate our way down a path that hasn’t been walked before.

The foundation of your brand or business relies on a few key aspects to ensure you present coherently and aesthetically strong.

Branding design is absolutely vital to the development of a successful business. A logo gives you permission to exist as a brand, and gives you the confidence to share your product/service with the world.

I’ve put together a quick list of some tools and hacks to guide you towards creating an eye-catching feed that will make your dream client (and me!) want to follow you.

I could talk endlessly about the ups and downs, pits and peaks of starting and running a business, but truly it is a journey that everyone experiences in different ways. But if there are any words of wisdom i wish i'd known when i started, these would have been them.