Why your brand is more than just a logo
Branding is the cornerstone of any business. A logo can be a powerful tool in developing a brand, conveying its identity and message to the public. It is what separates one company from another. Lets dive a little deeper!
So, what is a Brand?
Brands are a powerful way to stand out from the masses. Brands are more than just logos and slogans - they are a representation of who you are and what you do.
A brand is a set of words, symbols or images that identify a business to its customers and represent the goods or services it provides. A brand can also (and importantly!) be how it makes people feel about themselves when they associate with the brand.
The Importance of Branding
As any small business owner knows, branding is important. Successfully branding a business requires commitment and creativity. When you create your brand, it defines what your business represents and who it serves. Defining the definition of "brand" helps to clarify where your business stands. You know your strengths and weaknesses and what you’re good at. Having a roadmap allows you to say no when opportunities for compounding mistakes arise in your business.
Types of Branding
The first step to branding is an accurate logo that reflects your businesses values and mission. Whether the business is launching a new product, hosting an event, or looking for social media promotion, logo designs are essential for building recognition. A brand's logo also should be recognisable at first glance. It should represent the company's culture and values. And it should stand out among competitors in crowded markets.
Branding is incredibly important to small businesses. Not only do they act as the facade for your products, but they can also act as an aspiration & progress marker. Brand is your end goal. Consumers have more choices than ever before and the competition is tougher than ever. You'll need creativity to stand out. Invest in your marketing, use all the resources you have, and you should be able to come up with an attractive brand for yourself.
Building a new website is only the beginning. To create a new brand, you'll need to work on how your content communicates with your customers. If you're using outdated copy to drive online traffic you end up in a worse place than when you started.
The phrase “brand is your customer service” is a popular motto in retail, and it's true for small businesses too. As a small business, your customers most often have to engage with your company by themselves. You have to be prepared for this engagement and know how to provide the best customer service possible, every day.
Know who your brand is, express who it is to your audience, and keep track of new products, services, or marketing channels to see if they are in line with your values. If it fits in with your key values and mission, run with it. If it doesn’t, then do not be afraid to cut it. It is essential that all branding allows your clients to see the heart of your business.
SO, to summarise!
Many people tend to think of branding as just a logo or marketing strategy. But the truth is, it’s much more than that. It's all about your customer's perception of you and your business, and every touchpoint they've had with you and your product/service offers. Providing customers with solutions to their problems that create positive changes in their lives can have a significant effect on your business. It’s about creating the perfect environment where customers feel safe and know that you are the brand to trust!